The Impact of Reputation Components of Higher Education Institutions Providing Tourism Education on The Students Satisfaction and Behavior of Recommendation


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KOÇOĞLU C. M.

ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES, cilt.13, ss.23-44, 2018 (ESCI İndekslerine Giren Dergi) identifier

  • Cilt numarası: 13 Konu: 2
  • Basım Tarihi: 2018
  • Doi Numarası: 10.17153/oguiibf.408370
  • Dergi Adı: ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES
  • Sayfa Sayıları: ss.23-44

Özet

Nowadays, the rapid increase in the number of tourism faculties raise the competition among these institutions. Tourism faculties that want to come to the forefront in their competition and students' preferences should pay attention to their corporate reputation levels. The aim of this study is to examine the effect of corporate reputation components on students faculty satisfaction and the behavior of recommending a faculty to others. The data were collected from 330 students in Kastamonu University, Tourism Faculty by way of questionnaire technique. And structural equality model was employed for data analysis. The results reveal that education quality, emotional attraction and visionary leadership which are components of corporate reputation exert direct impact on the students' satisfaction towards their faculties and the behavior of recommending their faculties to others.