The development of a new product by a company begins when the need to create a new product appears either due to be emergence of a new technology, or the appearance of a competitive product or a change in the existing legal framework and is completed with the final introduction of the product in the market. The paper present a matrix strategies and present also different evaluation of using FEM programs with different programs and the influence upon the life cycle of the product, especially from design stage of technological manufacturing. A company or an enterprise may proceed to a new product development whether that company or enterprise is part of a rapidly changing market or not. Those new products may be based already on another existing products based on new technology without the need of support from others. A company or enterprise decision to develop a new product is probably one of the most important decision to be made in the history of that company because a new product development is directly linked with the development and the evolution of that company. The types of companies to which design and development techniques are best applied are those which design and manufacture their own products, and in which competitiveness is described by factors such as: quality, price, functionality, development time, commercialization time.