TARIH KULTUR VE SANAT ARASTIRMALARI DERGISI-JOURNAL OF HISTORY CULTURE AND ART RESEARCH, cilt.4, ss.126-152, 2015 (ESCI İndekslerine Giren Dergi)
Technological developments which are increasing due to the production and product diversity have started to tempt people to consume rather than meeting their daily requirements. In this period, wherein hedonist approach became popular, people have created new life styles and producible - even reproducible - identities through consumption.