The aim of this study is to measure the market and financial performance of the paper industry firms listed in Borsa Istanbul by adopting multiple attribute utility theory (MAUT) which is one of the most widely used multi-criterion decision-making (MCDM) methods. The performance of the firms is assessed for the period between 2011 and 2013. The weights of evaluation criteria are determined by applying entropy, which is an objective weighting method. In the analysis, the firms are ranked by integrating entropy-based MAUT method. According to the analysis results, Kartonsan has the highest performance rate for all the years, whereas Viking has shown the poorest performance except for the year 2011. During the period, Mondi and Olmuksan, which are acquired by foreign investors, have shown relatively stable performance; however, the performance rate of Kaplamin is unstable. The only firm that has a rising performance trend during the period is Alkim. On the other hand, the sample is also analyzed by using equal weighted MAUT.