Energy saving and a research about consumers' perceptions from the energy saving products: An application at Kahramanmaras city centre


Cakmak A. C.

ENERGY EDUCATION SCIENCE AND TECHNOLOGY PART B-SOCIAL AND EDUCATIONAL STUDIES, cilt.4, ss.259-270, 2012 (SCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 4 Konu: 1
  • Basım Tarihi: 2012
  • Dergi Adı: ENERGY EDUCATION SCIENCE AND TECHNOLOGY PART B-SOCIAL AND EDUCATIONAL STUDIES
  • Sayfa Sayıları: ss.259-270

Özet

In this research energy saving products, which can be seen as a new product group in terms of marketing in recent years, are being handled. The purpose of this study is to attempt to measure the perceptions of consumers about products which are put up for sale under the title of saving products. Secondary objectives are to determine the promotion means that can be effective in marketing of energy saving products, and to find out whether there is awareness for energy saving products among consumers according to the demographic and socio-economic features.