Strategic Capabilities of Retail Market Managers: A Field Research in Karabuk


KARAKAYA A. , YILMAZ K. , Demiral G.

12th International Strategic Management Conference (ISMC), Antalya, Türkiye, 28 - 30 Ekim 2016, cilt.235, ss.93-100 identifier

  • Cilt numarası: 235
  • Doi Numarası: 10.1016/j.sbspro.2016.11.004
  • Basıldığı Şehir: Antalya
  • Basıldığı Ülke: Türkiye
  • Sayfa Sayıları: ss.93-100

Özet

Strategic management deals with overall performance and efficient resource use. Strategic efforts focus on internal and external environment. Companies build their competitiveness on their strengths attempting to benefit from opportunities. Managers play a very important role not only in strategic analysis and choice efforts but also as part of decision-making process in strategy implementation. In fierce competition organizations seek their managers to be strategists.