Analysis of Funders Motivations in Crowdfunding Projects with Analytic Network Process


UYGURTÜRK H. , Ercan S.

EGE ACADEMIC REVIEW, cilt.18, ss.537-547, 2018 (ESCI İndekslerine Giren Dergi) identifier

  • Cilt numarası: 18 Konu: 3
  • Basım Tarihi: 2018
  • Doi Numarası: 10.21121/eab.2018341155
  • Dergi Adı: EGE ACADEMIC REVIEW
  • Sayfa Sayıları: ss.537-547

Özet

Crowdfunding is a method for newborn entrepreneurs which allows financial resource from a huge crowd via online platforms. There are two sides in crowdfunding; founders (the Project creators) and funders (supporters). The motivation of both sides has a great effect to provide financial resource and realize the project. In this study, it is aimed to determine the individual and social motivation priorities of funders with Analytical Network Process (ANP) method. For this purpose, the relationship between individual (reward, confidence, belonging, emotional bond), social (social responsibility, help others, support a cause) motivations and the cluster of alternatives (technology, design, entertainment, publishing) and their interactions were investigated. According to the analysis results, trust as an individual motivation, supporting an event as social motivation and the technology category among the alternatives have the highest priority values.